Aktivfizio physiotherapy

ktivfizio – Brand Identity & Web Design At the core of Aktivfizio’s visual concept is a friendly, stylized human figure, symbolizing the drive to recover and the patient’s active, conscious participation in the healing process. Using a palette of deep green (#01524B) and pure white, the brand identity blends clinical precision with a friendly and accessible professional tone, intentionally avoiding a cold, institutional atmosphere. The website’s authenticity is rooted in custom photography—entirely eschewing stock images—to showcase the actual therapeutic environment and the specialist, serving as a cornerstone for building patient trust. A deliberate SEO framework is an integral part of the digital strategy, optimized for specific professional keywords to ensure outstanding organic visibility. The result is a premium brand experience that offers a modern and functional response to the challenges of the local private physiotherapy market.