Adastra is a web design and branding project aimed specifically at high school students preparing for further education, as well as university students. The platform’s goal is to inspire and guide young people toward scientific career paths—through informative content, a visually refined aesthetic, and a clear, easy-to-navigate structure.
The design is built around an elegant yet accessible visual language, using scientific illustrations such as hand-drawn anatomical cross-sections, microscopic imagery, and mathematical diagrams. The color palette is subtle and professional (blue, white, and gold), while the typography is modern and highly readable, reflecting both credibility and openness.
Visual storytelling plays a central role in the concept, as the aim is not only to inform, but also to inspire. The branding was developed with a focus on creating a distinctive and characterful identity—scientific, but not cold; approachable, but not childish. Despite the name “Adastra” hinting at stars, a key requirement was to avoid any star motifs in the logo. Instead, the logo features the head of a Greek goddess, symbolizing knowledge, science, and cultural refinement.
Adastra is more than just an informative website—it is a visually engaging space that helps young people find their own path in the world of science.
